About
Senior Product Designer with 13+ years turning complex problems into digital products people can actually use, across fintech, SaaS, e-commerce, and B2B platforms.
I work the full design cycle: discovery, research, information architecture, wireframing, prototyping, usability testing, and design system governance. Every decision is grounded in qualitative and quantitative data, balanced between user needs and business constraints.
I use AI throughout the design process. Gemini for heuristic evaluation and behavioral simulation against validated user personas, Google Stitch for rapid wireframing aligned to PRDs, and Claude to stress-test design decisions before they reach engineering.
Based in Hannover, Germany. Open to senior product design roles in fintech, SaaS, or e-commerce, remote or hybrid within Europe.
Selected results
Holacoins: a single toggle replaced a 7-step coupon flow. Day-one redemptions went from 9,000 to 32,000 euros.
Holafly Business Center: corporate eSIM management SaaS built from zero. Used by 3,000+ companies including Iberia, Volvo, and BBVA to manage employee connectivity across 160+ destinations.
Mercado Libre seller photo moderation: replaced generic error alerts with photo-level guidance. Seller comprehension improved 35%, correction time dropped 22% across millions of active listings.
Checkout unification: three divergent checkout experiences collapsed into one design system with compliance fields and AI-assisted validation.
Tools and methods
Contact
linkedin.com/in/jairo-alvarez-forero
Hannover, Germany · EU work authorization · No sponsorship required