Holacoins
A single toggle that converts loyalty points into real payment. On day one, redemptions jumped 3.5x.
from €9,000 day-1 redemptions
CheckoutMobileLoyalty
Selected work
Checkout Unification
Three legacy checkout experiences unified into one design system, with anti-fraud compliance fields and AI-assisted validation.
single design system checkout surfaces unified
CheckoutSystems DesignCompliance
Plans Lifecycle
From 'buy a plan' to a complete self-service lifecycle, onboarding, management, cancellation, reactivation, and phone activation.
purchase → manage → cancel → reactivate → activate number lifecycle stages unified
SubscriptionMobileSelf-service
Vouchers Hub
Internal SaaS replacing Shopify's paid discount tooling, built for how Holafly's marketing and partnerships teams actually work.
replaced by internal tooling shopify subscription
Internal ToolsSaaSB2B
Holafly Business Center
Corporate eSIM management platform built from zero, from stakeholder workshops to 3,000+ enterprise clients.
from zero enterprise clients
B2BSaaSEnterprise
Seller Photo Moderation
Turning a generic moderation notification into a contextual, photo-level guidance system, error comprehension +35%, correction time -22%.
sellers understanding what to fix error comprehension
E-commerceMarketplaceUX Research