Selected Work

7 shipped products across SaaS, fintech, and e-commerce

Selected work

A single toggle that converts loyalty points into real payment. On day one, redemptions jumped 3.5x.

from €9,000 day-1 redemptions

CheckoutMobileLoyalty

Three legacy checkout experiences unified into one design system, with anti-fraud compliance fields and AI-assisted validation.

single design system checkout surfaces unified

CheckoutSystems DesignCompliance

From 'buy a plan' to a complete self-service lifecycle, onboarding, management, cancellation, reactivation, and phone activation.

purchase → manage → cancel → reactivate → activate number lifecycle stages unified

SubscriptionMobileSelf-service

Internal SaaS replacing Shopify's paid discount tooling, built for how Holafly's marketing and partnerships teams actually work.

replaced by internal tooling shopify subscription

Internal ToolsSaaSB2B

Corporate eSIM management platform built from zero, from stakeholder workshops to 3,000+ enterprise clients.

from zero enterprise clients

B2BSaaSEnterprise

Turning a generic moderation notification into a contextual, photo-level guidance system, error comprehension +35%, correction time -22%.

sellers understanding what to fix error comprehension

E-commerceMarketplaceUX Research